Linda Yuan's Blog | Insights, Trends, and Leadership in Gaming

5 Lessons from the Biggest Gaming Industry Successes

Linda Yuan Industry InsightsDecember 17, 2024

Some games aren’t just successful—they redefined the industry. These are the games that push boundaries, set trends, and teach us what works in gaming. As an avid gamer, these trends have always interested me in understanding how gaming has evolved. …

What is Cross-Platform Play? Tips to Build a Game That Thrives Everywhere

Linda Yuan Game DevelopmentDecember 10, 2024

Is your game cross-platform ready? That was the question AccelByte VP of Tech Raymond Arifianto asked the gaming community at GDC 2020. Fast forward to today, and cross-platform play has gone from an ambitious concept to a must-have feature for …

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5 Lessons from The Biggest Gaming Industry Successes

Linda Yuan Industry InsightsNovember 15, 2024

Game Over: Lessons from Four Major Gaming Failures

Linda Yuan Game DevelopmentOctober 11, 2024

The past few years have been a wake-up call for the gaming industry. Some great games have pushed the industry forward and gamers’ expectations continue to evolve. But that means that there have been some high-profile, heavily hyped releases that …

How Generative AI is Completely Changing Game Development

Linda Yuan Game DevelopmentOctober 4, 2024

We all know video games have come a long way. Today’s gaming experiences are immersive, visually stunning, and incredibly personal. The graphics are mind-blowing, the storylines are cinematic, and interactions feel real-time, reactive, and downright addicting. It’s incredible to think …

What Can We Learn from the Concord Gaming Fiasco?

Linda Yuan Industry InsightsSeptember 25, 2024

Just 11 days after launch, Sony pulled the plug on Concord, their much-hyped PlayStation hero shooter. After promising refunds to online buyers and leaving physical retailers scrambling to offload unsold copies, the launch quickly went from promising to a high-profile …

7 Gaming Trends That Are Shaping 2024 and Why You Should Pay Attention

Linda Yuan Industry InsightsSeptember 16, 2024

2024 has been a transformative year for the gaming industry. As someone who’s deep in the trenches—running a startup that helps creators and companies build games—it’s been exciting to see how the industry has evolved. And while the year is …

The Explosive Growth of Multiplayer Games: What’s Driving the Trend?

Linda Yuan Web3 GamesSeptember 10, 2024

In the last decade, multiplayer games have exploded in popularity, and it’s not just about the numbers—though the numbers are staggering. Take Fortnite, for example, which boasts a jaw-dropping 249 million monthly active users . Minecraft isn’t far behind, pulling …

Gamification Marketing: A Fun Way To Engage Customers

Linda Yuan Web3 GamesSeptember 4, 2024

What is gamification marketing? How does it help brands sell better? Who doesn’t love to play? It’s a universal human instinct that we’re all born with. And when something resonates so deeply with people, it’s a goldmine for marketers. This …

Why is Gaming the Best Way to Promote Brands?

Linda Yuan Web3 GamesSeptember 2, 2024

What do Sephora, IKEA, and AliExpress have in common? Besides being global giants, these brands have tapped into the power of gamification to create deeper, more engaging customer experiences. In today’s world, gaming isn’t just for idle fun anymore—it’s also …

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