In the last decade, multiplayer games have exploded in popularity, and it’s not just about the numbers—though the numbers are staggering. Take Fortnite, for example, which boasts a jaw-dropping 249 million monthly active users . Minecraft isn’t far behind, pulling …
linda-yuan Articles.
What is gamification marketing? How does it help brands sell better? Who doesn’t love to play? It’s a universal human instinct that we’re all born with. And when something resonates so deeply with people, it’s a goldmine for marketers. This …
What do Sephora, IKEA, and AliExpress have in common? Besides being global giants, these brands have tapped into the power of gamification to create deeper, more engaging customer experiences. In today’s world, gaming isn’t just for idle fun anymore—it’s also …